Understanding contemporary marketing & how to use it is an essential skill for any practitioner in private practice today. So if you are feeling like your competitors are leaving you behind, or you just haven’t a clue when it comes to marketing, you are in the right place.
This self study video based course, is going to give you the building blocks you need to create a strong practice marketing strategy.
In Back to Basics there is no such thing as a silly question because we really are going back to basics.
There are 9 Back to Basics modules and each one will take you through a component of marketing & show you how it relates to you & your practice.
You'll get ideas, how to strategies, and many light-bulob moments along the way.
Do it in your own time at your own pace, but still have me in the background to answer your questions.
Should I text Patients?
How do I automate e-mail?
Do I need a practice app?
Is Google Maps important?
Shoud I be on Facebook?
What web address should I choose?
Can I use catalogue images?
What is SEO?
Do I need a blog?
How do I find a good web developer?
Do Dr's waiting room cards work?
Is the Yellow Pages really dead?
Where should I spend my money?
How do I write an advert?
Should I do a leaflet drop?
Practitioners are spending hours trying to figure this marketing stuff out. Marketing procrastination is a HUGE time theif, time you can't get back.
Back to Basics is going to show you the 7 phases you need to understand so that you can stop wasting time searching for the next great marketing solution.
Many practices are throwing money away on ineffective marketing because they don't know where to start and who to ask.
Back to Basics is going to give you the tools you need to make informed choices so that you can spend your money on effective marketing that will create real impact.
I know practitioners angst about their marketing, thinking they should be doing it, but they are too confused or scared to start.
Back to Baics is going to shift that dark marketing cloud from the back of your head and free up space, so that you can focus on your patients & living.
“By implementing Jill’s advice and techniques, I have been able to get my marketing done even in a limited time AND it’s working a treat. I am now seeing more of the patients that I WANT to see. It’s a pleasure going to work!”
“Jill is just the girl to awaken your creativity to dream big, energise your attitude and enable you to meet the challenge of marketing in the year we live in.”
“Jill has transformed how I market my practice for the better. I'd recommend her to any healthcare provider looking to market their practice more effectively.”
9 Video based marketing modules
Module work books
Q & A Facility
Study in your own time at your own pace
CPD Certificate on completion