I'm Sorry But The Sombrero Club is Currently Closed to New Members

We will next be opening our doors in May. If you are interested in joining please scroll down and add your details to our membership VIP list and secure some exclusive bonuses. If you want more information about the Club you should find everything you need on this page.


Are you looking to grow your healthcare practice in 2020 ?

To develop a practice that works well for you and your patients, you need different marketing knowledge and skills from the ones that got you this far.

So if you're looking for different results but don't know where to start with your marketing or you're battling to manage your patient numbers, confused about the best local marketing, overwhelmed by digital marketing or are just struggling to create a practice that makes you happy . . . you need some marketing help.

The Sombrero Club could be your solution


Register on our membership VIP list to access exclusive membership bonuses when we open the doors again


When it comes to developing your practice does any of this sound familiar?

  • You're frustrated that your practice and your patients are running you rather than the other way round 
  • You're overwhelmed by marketing and finding it too complicated
  • You're annoyed with yourself because you keep getting in your own way by procrastinating
  • You feel lonely & isolated in a world full of practices who look to really have their shizzle together
  • You feel stuck and you just don't know what to do to get unstuck
  • You're feeling sad that you've fallen out of love with your practice and are not sure if you want to stick it out and try to make changes
  • You are exasperated that your business is not rewarding you in the way you hoped it would

And to cap it all marketing is moving so fast that just as you think you've cracked it a new Internet development comes along and has you feeling left behind again.

I know just how deflating and frustrating that feels, but instead I want you to . . . .

Imagine a steady stream of dream patients coming to your practice

People you can serve brilliantly and who really love how you help them, so rebooking to come back to see you, is a no brainer for them.

Imagine creating a fan base of patients all raving about you and your practice

They'll become your marketing team telling their family and friends about how you helped them and improved their life.

Imagine having a practice that serves you as well as your patients

Instead of being on the treadmill going nowhere you'll know exactly what you need to be doing to create your dream practice

Now imagine you've got the tools, knowledge, inspiration and great support to help you achieve all of this - all in one place

Introducing The Sombrero Club

A community experience for health professionals with the marketing tools and resources, inspiration, friendship and accountability to help you develop your healthcare marketing in 2020 and beyond.

Wave goodbye to your professional isolation & business frustrations, and say hello to the Sombrero Club and our  bunch of wonderful members!

(I know the name has nothing to do with healthcare practice but I will explain later)

Register on our membership VIP list

No More Isolation

I know being in practice can be very lonely. Inside the Club we have a wonderful community of really positive practitioners, supporting & championing each other to greatness. It's more like a big family ♥️

Learning on Your Terms

The club content is delivered in a way that means you get what you want when you want it. Fresh content chosen by our members every month. All recordings and resources available 24/7 via our website & mobile app.

A Business Built Round You

You can get all the marketing ideas you need free from Google. BUT to have a thriving happy practice you have to incorporate you. Teaching you how to set those personal foundations is part of what makes the club unique 💪🏼

Ridiculous Value For Money

What's the lifetime value of each of your new patients? £100's (or $100's) at a guess. Attract just one new patient a year with what you learn inside the club and you've covered your annual membership easily 😁

No Crap !

So many marketing websites promise to teach you the latest, best, fastest, secret way to grow your practice. Some of it works in healthcare but some of it doesn't. Over the last 10 years I've weeded out the crap so you don't have to.

Register to join our membership VIP list

Some of Your Time Back

Time is the most precious commodity we all have. Building your business takes time, there is no quick win. But the Club delivers support in a way that will save you a lot of time on research, trial & error and traveling for CPD ⏳

Our Existing Members Love it!

The fact that 93% of our first intake of members are still with us 4 years on tells a story, when the average online membership loyalty is 4 months! Here's what some of them have to say about being a member. Here's what some of them have to say about being a member.

Alison Pettican

Laura Williams

Dave James

Sounds great - BUT who's behind this?

Hi there! I'm Jill Woods a qualified podiatrist and trainer, an experienced marketer and an ex practice owner (so I've been in your shoes) and the person behind The Sombrero Club.

I've been working for ten years now helping small local healthcare practices get clear on their vision, understand marketing better and use both to build happy thriving practices that serve them as well as their patients.

So I understand the struggles and frustrations of being in private practice and that is why I developed the Sombrero Club.

So What's the Big Idea?

Well it's pretty simple.
I believe too many healthcare practitioners are unnecessarily unhappy in their businesses, feeling unfulfilled, isolated and stuck partly because they don't understand marketing.
I first worked in marketing over 30 years ago so I know too many people are over complicating this - which is why people find it unnecessarily overwhelming.

With my training background I realised I could teach people the simple marketing they need to understand to create a thriving happy practice.
The Sombrero Club has become the way I do that.


So What's Included?

These are the main features that help our members grow their marketing confidence and their practices: 

  • Our brand new 10 module Business Development Foundation Program - you ned a strong business to market
  • The full back catalogue of self study modules and live session recordings including workbooks, templates & scripts
  • A new live training webinar every month
  • Facebook live coaching every week
  • The opportunity for a one hour 1 to 1 marketing Hot Seat session with me
  • Our private Club Facebook group
  • Access to ask our Sombrero Club team all your marketing or business admin questions
  • And most importantly connection with each other!

How Could it Work For You ?

  • You can access the training live or via the recordings
  • You can access the content 24/7 via the website, mobile app or the Facebook group
  • You get to vote on what subjects we cover each month so you can learn the things that are important to you
  • You spend as much or as little time as you want working through and applying what you learn - remembering that you'll get out what you put in
  • You can pitch into the Facebook group or sit on the sidelines and learn from others
  • You can ask me your practice specific marketing questions or you can do it all self study

How it works for you, is entirely up to you 😁


Full details will be revealed in May when we open the doors to new members. In the past our VIP bonuses have included :

Frequently Asked Questions

I Know You've Got Questions . . . .

Because in my first ever webinar I talked about the importance of identifying your dream patient. I used Irene, a sombrero wearing lady, totally mad on everything Spanish as an extreme example to demonstrate the points I needed to make. The idea of the sombrero wearing lady stuck - hence The Sombrero Club !

Marketing is a huge subject so we break it down and cover it in a lot of detail.

Our self study modules and live sessions can range from setting up and optimising your YouTube channel through to establishing a local referrers network, how to best deal with a telephone enquiry, using social media understanding your dream patient and developing a service to wow them.

Digital marketing, offline marketing, internal and external marketing we cover it all.

And because none of that works if your beliefs and mindset are not in the right place we spend time working on personal development too.

I am not the marketing coach, and this Club is not the perfect environment for every practitioner in business. I specialise in supporting small healthcare practices who are ambitious to excel BUT stay fairly small. Practitioners who want to stay hands on with their patients and build a highly profitable, happy practice. If that's you then you are in the right place.

2 hours 20 minutes min a month learning - Our live meetings are once a month & last about an hour and our Facebook lives are every week & last about 20 minutes. After that it is up to you how much time you give to being part of our community & applying what you have learnt into your practice.

Then please don't join. I don't want you wasting your money. BUT remember this new world of marketing is not going away. If you're serious about building a business that you love & that serves you, you're going to have to make the time at some point to learn this stuff. The sooner you start the sooner you see the results.

No sweat. Every live session is recorded & you can access the recordings 24/7 so you can catch up in your own time.

Chill - firstly the whole reason you're here is to learn and don't forget we all started from zero. Secondly the group is so friendly & supportive that members are very happy to reach down & give new members a hand up. Enjoy the shortcut of learning from their experience.

No worries at all. You can cancel at any time before your next renewal (monthly or annually). NO QUESTIONS ASKED ! Just send us an e-mail & we'll do the rest.

So Much More than a Marketing Programme

"'So much more than a marketing programme’ - setting up your practice & wondering where your next client is coming from can be worrying, frustrating & time consuming... you don’t have to do this alone - join Jill and her amazing Sombrero community and you will be supported and guided in building the practice you and your clients both love to be in! With masses of fun, enthusiasm and expertise, this is the best investment for building your healthcare business. "

Katy Henry
Acupuncturist, mentor, natural healthcare centre owner, UK

Giving as We are Growing

I'm a big believer in businesses with purpose, creating wider impact & leaving a legacy.

Since 1999 I've had a strong connection with Lalgadh Leprosy hospital in southern Nepal, when I first went there to provide wound care mentoring for the local Nepali staff.

Lalgadh is a place where people living with the stigma & often deformity of leprosy, are treated with dignity and genuine care by the wonderful clinical staff who work in often difficult & austere conditions.

On behalf of the members of the Sombrero Club we donate every 15th members membership fee, to help support the work of the health professionals and the care of the patients at Lalgadh.

The more we grow, the more we give to support fellow health professionals & some of the poorest patients in the world.

Your Special VIP List Membership Package

Your Sombrero Club membership is so much more than a list of features & resources, but I get that you want to know this stuff too.

Monthly Membership




  • A thriving community of positive supportive healthcare professionals
  • 10 module business growth foundation program
  • Live training webinars 12 x a year
  • Weekly Facebook live training  with Q&A
  • 1 to 1 Hot Seat coaching sessions (the only way to get 1 to 1 coaching with me)
  • All resources available 24/7 via website or mobile app
  • Immediate access to the full back catalogue of resources
  • Private Club Facebook Group
  • Your VIP Bonuses
  • Potentially - early bird bonuses
  • Easy Cancelation - Cancel at any time no questions asked
Register now for the VIP list

Annual Membership




  • A thriving community of positive supportive healthcare professionals
  • 10 module business growth foundation program
  • Live training webinars 12 x a year
  • Weekly Facebook live training  with Q&A
  • 1 to 1 Hot Seat coaching sessions (the only way to get 1 to 1 coaching with me)
  • All resources available 24/7 via website or mobile app
  • Immediate access to the full back catalogue of resources
  • Private Club Facebook Group
  • Your VIP Bonuses
  • Save 12% - Discounted 2020 pricing with continuous lifetime membership guaranteed at £327 per year
  • Potentially - early bird bonuses
  • No fuss once yearly billing & auto renewal
  • Easy Cancelation - Cancel at renewal no questions asked
Register Now for the VIP list

Here's what more of our members have to say about being part of the Club

Sarah Byrne

Ruth Freeman

Damian Gough

Dianne Ashcroft

Louise Reaney

Catherine Fletcher-Liddell