We will next be opening our doors in May. If you are interested in joining please scroll down and add your details to our membership VIP list and secure some exclusive bonuses. If you want more information about the Club you should find everything you need on this page.
So if you're looking for different results but don't know where to start with your marketing or you're battling to manage your patient numbers, confused about the best local marketing, overwhelmed by digital marketing or are just struggling to create a practice that makes you happy . . . you need some marketing help.
I know just how deflating and frustrating that feels, but instead I want you to . . . .
People you can serve brilliantly and who really love how you help them, so rebooking to come back to see you, is a no brainer for them.
They'll become your marketing team telling their family and friends about how you helped them and improved their life.
Instead of being on the treadmill going nowhere you'll know exactly what you need to be doing to create your dream practice
A community experience for health professionals with the marketing tools and resources, inspiration, friendship and accountability to help you develop your healthcare marketing in 2020 and beyond.
Wave goodbye to your professional isolation & business frustrations, and say hello to the Sombrero Club and our bunch of wonderful members!
(I know the name has nothing to do with healthcare practice but I will explain later)
I know being in practice can be very lonely. Inside the Club we have a wonderful community of really positive practitioners, supporting & championing each other to greatness. It's more like a big family ♥️
The club content is delivered in a way that means you get what you want when you want it. Fresh content chosen by our members every month. All recordings and resources available 24/7 via our website & mobile app.
You can get all the marketing ideas you need free from Google. BUT to have a thriving happy practice you have to incorporate you. Teaching you how to set those personal foundations is part of what makes the club unique 💪🏼
What's the lifetime value of each of your new patients? £100's (or $100's) at a guess. Attract just one new patient a year with what you learn inside the club and you've covered your annual membership easily 😁
So many marketing websites promise to teach you the latest, best, fastest, secret way to grow your practice. Some of it works in healthcare but some of it doesn't. Over the last 10 years I've weeded out the crap so you don't have to.
Time is the most precious commodity we all have. Building your business takes time, there is no quick win. But the Club delivers support in a way that will save you a lot of time on research, trial & error and traveling for CPD ⏳
The fact that 93% of our first intake of members are still with us 4 years on tells a story, when the average online membership loyalty is 4 months! Here's what some of them have to say about being a member. Here's what some of them have to say about being a member.
Hi there! I'm Jill Woods a qualified podiatrist and trainer, an experienced marketer and an ex practice owner (so I've been in your shoes) and the person behind The Sombrero Club.
I've been working for ten years now helping small local healthcare practices get clear on their vision, understand marketing better and use both to build happy thriving practices that serve them as well as their patients.
So I understand the struggles and frustrations of being in private practice and that is why I developed the Sombrero Club.
Well it's pretty simple.
I believe too many healthcare practitioners are unnecessarily unhappy in their businesses, feeling unfulfilled, isolated and stuck partly because they don't understand marketing.
I first worked in marketing over 30 years ago so I know too many people are over complicating this - which is why people find it unnecessarily overwhelming.
With my training background I realised I could teach people the simple marketing they need to understand to create a thriving happy practice.
The Sombrero Club has become the way I do that.
These are the main features that help our members grow their marketing confidence and their practices:
How it works for you, is entirely up to you 😁
I Know You've Got Questions . . . .
Because in my first ever webinar I talked about the importance of identifying your dream patient. I used Irene, a sombrero wearing lady, totally mad on everything Spanish as an extreme example to demonstrate the points I needed to make. The idea of the sombrero wearing lady stuck - hence The Sombrero Club !
Marketing is a huge subject so we break it down and cover it in a lot of detail.
Our self study modules and live sessions can range from setting up and optimising your YouTube channel through to establishing a local referrers network, how to best deal with a telephone enquiry, using social media understanding your dream patient and developing a service to wow them.
Digital marketing, offline marketing, internal and external marketing we cover it all.
And because none of that works if your beliefs and mindset are not in the right place we spend time working on personal development too.
I am not the marketing coach, and this Club is not the perfect environment for every practitioner in business. I specialise in supporting small healthcare practices who are ambitious to excel BUT stay fairly small. Practitioners who want to stay hands on with their patients and build a highly profitable, happy practice. If that's you then you are in the right place.
2 hours 20 minutes min a month learning - Our live meetings are once a month & last about an hour and our Facebook lives are every week & last about 20 minutes. After that it is up to you how much time you give to being part of our community & applying what you have learnt into your practice.
Then please don't join. I don't want you wasting your money. BUT remember this new world of marketing is not going away. If you're serious about building a business that you love & that serves you, you're going to have to make the time at some point to learn this stuff. The sooner you start the sooner you see the results.
No sweat. Every live session is recorded & you can access the recordings 24/7 so you can catch up in your own time.
Chill - firstly the whole reason you're here is to learn and don't forget we all started from zero. Secondly the group is so friendly & supportive that members are very happy to reach down & give new members a hand up. Enjoy the shortcut of learning from their experience.
No worries at all. You can cancel at any time before your next renewal (monthly or annually). NO QUESTIONS ASKED ! Just send us an e-mail & we'll do the rest.
"'So much more than a marketing programme’ - setting up your practice & wondering where your next client is coming from can be worrying, frustrating & time consuming... you don’t have to do this alone - join Jill and her amazing Sombrero community and you will be supported and guided in building the practice you and your clients both love to be in! With masses of fun, enthusiasm and expertise, this is the best investment for building your healthcare business. "
I'm a big believer in businesses with purpose, creating wider impact & leaving a legacy.
Since 1999 I've had a strong connection with Lalgadh Leprosy hospital in southern Nepal, when I first went there to provide wound care mentoring for the local Nepali staff.
Lalgadh is a place where people living with the stigma & often deformity of leprosy, are treated with dignity and genuine care by the wonderful clinical staff who work in often difficult & austere conditions.
On behalf of the members of the Sombrero Club we donate every 15th members membership fee, to help support the work of the health professionals and the care of the patients at Lalgadh.
Your Sombrero Club membership is so much more than a list of features & resources, but I get that you want to know this stuff too.
DISCOUNTED 2020 RATE
DISCOUNTED 2020 RATE