Day 1 - A detailed branding guide

Having all of your branding information in one place will save you time, money and stress.

Collating all of your visual branding and your brand messaging into this one document means everyone who works with you will have exact instructions for how to use your branding and how to represent your brand, helping to keep your marketing consistent.

Day 2 - Consent forms

Using patient stories, images, videos, testimonials and interviews is a great way of creating authentic persuasive marketing (if you are allowed to do that in the country you practice).

To create this content you need patient consent. These 2 basic consent forms are going to help you with that process.

N.B. Please adjust in line with regional legislation.

Day 3 - Email templates

Email is an effective way to stay in touch with your patients and potential patients, referrers and team members.

But crafting effective emails can be time consuming. These 3 pre-written templates are going to speed up your:

• Online review requests
• Specific pathology promotions
• Reactivation of lapsed patients

Day 4 - Vision tool

Do you know what your big overall vision is?

If not, there is a pretty good chance you are wasting time, money, and energy going in the wrong direction.

This 4 step vision tool is going to help you give life to your hopes and dreams and give your daily actions real purpose, moving you more consistently towards a future you actually want.

Day 5 - Blog ideas

If I had a £ or $ for every time a practice owner has asked me "What can I blog about" - you know the rest . . . . 

So here are 5 blog category ideas with some specific blog titles to help you develop a year's worth of blog content relatively easily.

Day 6 - Facebook Covers

2023 is going to see changes to how the header for your practice Facebook Page is viewed on different devices, so you are going to have to update your cover image.

These 6 Facebook covers (including a usable template) are going to help you make sure your image will work with the new layout on different devices.

Day 7 - Profitability spreadsheet

This is a 7 column spreadsheet (the only way I could make it fit the tune!) that is going to help you improve your practice profitability by helping you calculate and understand:

• Practice revenue (with adjustable variables to predict changes)
• Patient lifetime value
• Time slot utilisation

Day 8 - Google Tactics

Having a Google Business Profile is one of the smartest marketing decisions for any healthcare practice.

But just having one is not enough, you have to use it too. These 8 Google tactics are going to help you maximise the impact of your Google Business Profile.

Day 9 - About page cheat sheet

After your homepage, the About page on your website is probably the most frequently visited page. Making sure the content on that page resonates with your target audience is really important. Too many practices just rattle off a bio and leave it at that.

This 9 page cheat sheet (About page just didn't fit with the tune!) is going to show you how to structure a really effective About page.

Day 10 - Self care top-tips

Being a successful business owner requires you to be on your game, fit, heathy, and in the right frame of mind.

There are 1,000's of blog posts all listing the same ideas. Exercise, relax, take down time etc. This list of 10 less talked about self care tips is going to help you look after yourself better so you can look after others more easily.

Day 11 - Key statistics

Tracking the numbers in your practice can be a brain numbing time suck. 

Knowing which numbers to focus on is going to help you work more efficiently and effectively.

These 11 key statistics are the ones you should be really focused on.

Day 12 - Daily social checklist

Social media provides a powerful online presence even for micro and tiny practices. This check list is going to help you make sure you are doing each of these essential 12 daily tasks to maximise its potential for your practice.