Are these 5 MarketingĀ MistakesĀ costing you dream patients?
1. TRYING TO MARKET TO EVERYONE
When every piece of marketing tries to speak to every patient and every problem, nobody feels like itās really for them.
2. SELLING TOO HARD
If your marketing is mostly ābook nowā and āwe offer thisā, people switch off before they understand why they should choose you.
3.Ā HIDING BEHIND THE BUSINESS
Patients want to know whoāll be treating them. If your logo is centre stage, or youāre using AI images, you're making it harder for them to trust you.
4. SELLING APPOINTMENTS NOT OUTCOMES
Patients donāt want time in your diary. They want less pain, better movement, more independence, fewer symptoms, or a better quality of life.
5. ONLY MARKETING WHEN BOOKINGS DIP
Stop-start marketing creates stop-start patient numbers. Consistency keeps the right people finding you before the diary gets quiet.
Even if only one of these feels familiar,
your marketing isnāt doing the job it should
SO LET'S FIX IT !!
The Marketing Detox is a simple 5-day reset for the marketing you already have.
Youāll look at one problem at a time, get honest about what isnāt working, make simple clear changes to fix it, then move on.
No racing through it. No piling up more information and doing nothing with it.
By the end, you'll know why your marketing has been letting you down, what needs changing, and how to start attracting more of the patients you actually want to treat. š„°
How do I know this?
BECAUSE IāVE BEEN IN YOUR SHOES
Iām Jill Woods. Iām a qualified podiatrist, former private practice owner, trainer and marketer.
For more than 15 years, Iāve helped thousands of health practitioners work out why their marketing isnāt getting the results they want, and what to change.
Iāve seen these five mistakes in visiting practices, single-chair clinics and multidisciplinary practices across healthcare and the globe.
But you donāt need more random tactics.
You need to see clearly what isnāt working, get honest about it and fix it.
Thatās what the Marketing Detox helps you do.
WHAT YOUāLL GET
šš¼ Five simple steps, each tackling one common marketing mistake
šš¼ Five practical action lists so you know exactly what to change
šš¼ Video, audio and written guidance, so you can choose what suits you best
šš¼ Work through it in your own time, at your own pace
šš¼ Ask Jill your own questions as you go
Ā
HOW TO USE IT
- Do one step
- Do the doing
- Then move on
This isn't something to race through and forget.
Itās a simple five-step clean-up of the marketing you already have.
Don't just take my word for it...
More than 350 private practice owners have already been through the Marketing Detox to uncover what's stopping their marketing from bringing in more of the right patients.
Here's what two of them had to say.
YOUR MARKETING WONāT FIX ITSELF
You already have marketing in place.
The question is whether itās attracting the right patients and helping you build the practice you actually want.
The Marketing Detox will help you see what's not working and fix it one step at a time.
START MY 5-DAY MARKETING DETOX FOR £27