Come & join me
FOR OUR NEW SEASON of
Smart Marketing Workshops
You became a health practitioner to help people not to spend your Sunday nights stressing about social media.
But here we are!
A to-do list full of "do marketing" that never quite gets done. Tools you've signed up for but never properly learned. A nagging feeling that other practices are somehow figuring this out and you're falling behind.
You're not failing at marketing. You just haven't had the right support.
That's exactly why these workshops exist. Each month, completely FREE, I'll walk you through one practical marketing tool or strategy - live, hands-on, and in plain English - so you actually leave knowing how to use it.
↓ REGISTER FOR FREE ↓
JOIN THE NEXT WORKSHOPLet me Explain . . .
THE 2026 SEASON
Seven sessions. Seven new tech skills.
Each month we'll tackle one tech based tool or strategy that is making a real difference to small healthcare practices right now. No fluff, no death by PowerPoint - just 90 minutes of live, hands-on learning where you actually use what I'm teaching before you leave the session. Every workshop stands alone so you can join at any point in the season - but together they build into a complete marketing toolkit for your practice.
👇🏼 OUR NEXT WORKSHOP 👇🏼
Sat July 25th - 9:00 am BST
Google Business Profile - Your free secret weapon
Most practitioners set up their Google Business Profile and then forget about it. That's a huge missed opportunity. An active, optimised GBP is one of the primary signals Google's AI uses to recommend local healthcare providers - and consistent, accurate information across all your online listings is what every other AI platform looks for. In this session we go beyond the basics and unlock the features that actually drive new patient enquiries - posts, reviews, offers, photos and booking links. Free, powerful and chronically underused.
PLUS - I will show you how you can use Google Gemini AI to make managing your GBP faster and more effective!!
Sat August 22nd - 9:00 am BST
Your 60-Second Patient Story - The most powerful video you'll ever make
One short video filmed on your phone, posted in the right places, does more for patient trust than a hundred stock photos ever will. In this session, I'll show you exactly how to create simple, authentic short-form videos that build trust with potential patients before they've even booked their first appointment - and how to distribute them across your website, Google Business Profile, and social media for maximum impact. No film crew. No fancy equipment. No budget required. Just you, your phone, and a story worth telling.
Note this workshop will only be an hour long
Sat September 26th - 9:00 am BST
Email That Actually Works - Stay front of mind without the stress
Your patient list is one of the most valuable assets your practice has - and most practitioners barely use it. Regular, well-written emails keep you front of mind, bring patients back through the door and generate quiet, consistent referrals. In this session I'll show you how to set up simple, effective email sequences using free or low-cost tools - so staying in touch with your list becomes something that takes minutes, not hours, and actually gets results. Your list is already there. It's time to put it to work.
Sat October 31st - 9:00 am GMT
Repurpose & Multiply - Work once, show up everywhere
The biggest marketing mistake time-poor practitioners make is creating everything from scratch every single time. There's a smarter way. In this session I'll show you how to take one piece of content - a blog post, a video, a patient question - and turn it into eight to ten pieces across multiple platforms using simple, affordable tools. Stop starting from zero every week. Work once, show up everywhere, and reclaim the hours you've been spending staring at a blank screen. This is the session that makes everything else on this page feel manageable.
Sat November 21st - 9:00 am GMT
Simple Automation - Set it up once and let it run
Appointment reminders. Follow-up messages. Review requests. Social scheduling. What if all of that happened automatically while you focused on your patients? In this session I'll walk you through simple, low-cost automation tools that any single-handed practice can set up straight away - no technical knowledge required. You do the work once, and the tech handles the rest. A perfect note to end the year on - because the best marketing system is one that keeps working even when you're not.
👇🏼 BACK CATALOGUE - Get the recording 👇🏼
AI Search & Getting Found - Make sure the right patients find you
AI has fundamentally changed how patients find healthcare practitioners. Tools like ChatGPT, Google's AI Overview and Bing are now answering patient searches directly - and if your online content isn't structured the right way, you simply won't get recommended. In this session we'll use my brand new Pathology Blog Post Toolkit to create expert, AI-optimised content in your own voice - then make sure it's working across your website, Google Business Profile, Bing Places and social media.
Buy this workshop recording & resources
Sat June 27th - 9:00 am BST
Build Your Own AI Assistant - Your practice, your way, but faster
What if your AI tools already knew who you are, how you write, who your patients are and what you stand for - before you typed a single word? That's exactly what a custom AI assistant does. In this session I'll show you how to build your own personalised AI assistant using ChatGPT, Claude or Gemini - one that writes in your voice, understands your practice, and handles your most repeated marketing tasks in seconds. These are simple text-based marketing tools - they have no access to your personal data, your devices or your bank account. Set it up once. Use it every day.
Buy this workshop recording & resourcesChoose How You Want to Join
- Come along live for any of the free workshops
- or can't be there live? Just grab the next workshop recording
- or not sure you'll make all the live sessions? Get all the recordings and resources so you can learn at your own pace, in your own time, as many times as you need.
MORE THAN JUST A WORKSHOP
🌟 Every session comes with a free workshop resource pack
Turning up is just the beginning. Every Smart Marketing Workshop I run comes with a free Workshop Resource Pack - toolkits, guides, AI prompts, and templates designed to help you implement what you've learned straight away in your practice. No more leaving a session fired up and then not knowing where to start. Come to the workshop, grab your Resource Pack, get it done. And if you buy a recording, the Resource Pack comes with it too.
NICE TO MEET YOU . . . IN CASE WE'VE NOT MET
I'm Jill Woods
I'm an ex-corporate marketer and non-practising podiatrist who now specialises in helping tiny healthcare practices grow - without burning out or blowing the budget.
I've worked in marketing since 1988 😳 across corporate, higher education, healthcare and small local business. I'm also a qualified learning and development specialist and have run my own podiatry practice - so I understand the reality of being a practitioner and a business owner at the same time.
I set up Practice Momentum in 2010 as a military wife who needed to work from anywhere in the world. It's now a virtual business combining all of that expertise - providing mentoring, training and done-for-you marketing services for the owners of tiny local healthcare practices.
These free workshops exist because I genuinely believe that every practitioner deserves a practice full of the patients they can help most - and the right marketing makes that possible.
What I love, other people call work ❤️.
"I would actually have paid for this. You've given us all too much for nothing!"
Nikki Sherman,
Shearman Podiatry
"I thought the workshop was amazing. My takeaway is that AI is not going away — embrace it and use it to make life easier and don't be afraid of it. It's like my fear of flying — once you realise you can't control everything, you just have to embrace the unfamiliar. And when you do, it opens up endless possibilities."
Emma Clarke,
Elms Croft Podiatry
I just wanted to say a huge thank you for giving me the information and tools to get my marketing going full throttle! I have always been really time poor however I found that by implementing your advice and techniques, I have been able to get my marketing done even on limited time and it is working a treat.
Peter Shelton,
Coastal Podiatry
FREE MONTHLY SMART MARKETING WORKSHOPS
90 minutes a month
Free - and actually useful!
No fluff or waffle Just straight to the point practical, hands-on sessions where you learn a tool and use it - all in the same session.
Can't make it live? Every session is available as a recording for just £25 or you can get the complete Smart Marketing Library - all seven session recordings for £99.
Come and join me.
Your next patient is already looking for you.