FREE LIVE SMART MARKETING WORKSHOP
Your 60-Second Patient Story
Saturday 29 August 2026 · Live online · 1.5 hours
Turn one patient story into clear, ethical marketing you can use across your website, email, social posts and patient communications.
This free workshop is for practice owners who want to use simple tech more confidently, save time, and make their marketing feel more human.
Bring one patient story. Leave with a simple repeatable structure.
SAVE MY PLACELet me Explain . . .
SMART MARKETING WORKSHOPS
Practical marketing support, not more theory.
Each session tackles one tech-based tool or strategy that can make a real difference to small healthcare practices. No fluff, no death by PowerPoint — just 90 minutes of live, hands-on learning where you actually use what is being taught before you leave.
Our next live workshop is Your 60-Second Patient Story on Saturday 29 August 2026. Completed workshops and previous sessions are listed lower down the page so you can browse the full season.
👇🏼 NEXT LIVE WORKSHOP: YOUR 60-SECOND PATIENT STORY 👇🏼
Sat August 29th - 9:00 am BST
Your 60-Second Patient Story - The most powerful video you'll ever make
One short video filmed on your phone, posted in the right places, does more for patient trust than a hundred stock photos ever will. In this session, I'll show you exactly how to create simple, authentic short-form videos that build trust with potential patients before they've even booked their first appointment - and how to distribute them across your website, Google Business Profile, and social media for maximum impact. No film crew. No fancy equipment. No budget required. Just you, your phone, and a story worth telling.
Note this workshop will only be an hour long
Choose how you want to join
Join live for free on Saturday 29 August 2026. If you cannot attend live, the individual recording will be available afterwards for £25. You can also get the full Smart Marketing Workshops Library for £99, including this session and previous workshops.
MORE THAN JUST A WORKSHOP
🌟 Every session comes with a free workshop resource pack
Turning up is just the beginning. Every Smart Marketing Workshop I run comes with a free Workshop Resource Pack - toolkits, guides, AI prompts, and templates designed to help you implement what you've learned straight away in your practice. No more leaving a session fired up and then not knowing where to start. Come to the workshop, grab your Resource Pack, get it done. And if you buy a recording, the Resource Pack comes with it too.
NICE TO MEET YOU . . . IN CASE WE'VE NOT MET
I'm Jill Woods
I'm an ex-corporate marketer and non-practising podiatrist who now specialises in helping tiny healthcare practices grow - without burning out or blowing the budget.
I've worked in marketing since 1988 😳 across corporate, higher education, healthcare and small local business. I'm also a qualified learning and development specialist and have run my own podiatry practice - so I understand the reality of being a practitioner and a business owner at the same time.
I set up Practice Momentum in 2010 as a military wife who needed to work from anywhere in the world. It's now a virtual business combining all of that expertise - providing mentoring, training and done-for-you marketing services for the owners of tiny local healthcare practices.
These free workshops exist because I genuinely believe that every practitioner deserves a practice full of the patients they can help most - and the right marketing makes that possible.
What I love, other people call work ❤️.
"I would actually have paid for this. You've given us all too much for nothing!"
Nikki Sherman,
Shearman Podiatry
"I thought the workshop was amazing. My takeaway is that AI is not going away — embrace it and use it to make life easier and don't be afraid of it. It's like my fear of flying — once you realise you can't control everything, you just have to embrace the unfamiliar. And when you do, it opens up endless possibilities."
Emma Clarke,
Elms Croft Podiatry
I just wanted to say a huge thank you for giving me the information and tools to get my marketing going full throttle! I have always been really time poor however I found that by implementing your advice and techniques, I have been able to get my marketing done even on limited time and it is working a treat.
Peter Shelton,
Coastal Podiatry
Sat September 26th - 9:00 am BST
Email That Actually Works - Stay front of mind without the stress
Your patient list is one of the most valuable assets your practice has - and most practitioners barely use it. Regular, well-written emails keep you front of mind, bring patients back through the door and generate quiet, consistent referrals. In this session I'll show you how to set up simple, effective email sequences using free or low-cost tools - so staying in touch with your list becomes something that takes minutes, not hours, and actually gets results. Your list is already there. It's time to put it to work.
Sat October 31st - 9:00 am GMT
Google Business Profile - Your free secret weapon
Most practitioners set up their Google Business Profile and then forget about it. That's a huge missed opportunity. An active, optimised GBP is one of the primary signals Google's AI uses to recommend local healthcare providers - and consistent, accurate information across all your online listings is what every other AI platform looks for. In this session we go beyond the basics and unlock the features that actually drive new patient enquiries - posts, reviews, offers, photos and booking links. Free, powerful and chronically underused.
PLUS - I will show you how you can use Google Gemini AI to make managing your GBP faster and more effective!!
Sat November 21st - 9:00 am GMT
Simple Automation - Set it up once and let it run
Appointment reminders. Follow-up messages. Review requests. Social scheduling. What if all of that happened automatically while you focused on your patients? In this session I'll walk you through simple, low-cost automation tools that any single-handed practice can set up straight away - no technical knowledge required. You do the work once, and the tech handles the rest. A perfect note to end the year on - because the best marketing system is one that keeps working even when you're not.
👇🏼 BACK CATALOGUE - Get the recording 👇🏼
AI Search & Getting Found - Make sure the right patients find you
AI has fundamentally changed how patients find healthcare practitioners. Tools like ChatGPT, Google's AI Overview and Bing are now answering patient searches directly - and if your online content isn't structured the right way, you simply won't get recommended. In this session we'll use my brand new Pathology Blog Post Toolkit to create expert, AI-optimised content in your own voice - then make sure it's working across your website, Google Business Profile, Bing Places and social media.
Buy this workshop recording & resources
Sat June 27th - 9:00 am BST
Build Your Own AI Assistant - Your practice, your way, but faster
What if your AI tools already knew who you are, how you write, who your patients are and what you stand for - before you typed a single word? That's exactly what a custom AI assistant does. In this session I'll show you how to build your own personalised AI assistant using ChatGPT, Claude or Gemini - one that writes in your voice, understands your practice, and handles your most repeated marketing tasks in seconds. These are simple text-based marketing tools - they have no access to your personal data, your devices or your bank account. Set it up once. Use it every day.
Buy this workshop recording & resourcesRepurpose & Multiply - Work once, show up everywhere
The biggest marketing mistake time-poor practitioners make is creating everything from scratch every single time. There's a smarter way. In this session I'll show you how to take one piece of content - a blog post, a video, a patient question - and turn it into eight to ten pieces across multiple platforms using simple, affordable tools. Stop starting from zero every week. Work once, show up everywhere, and reclaim the hours you've been spending staring at a blank screen. This is the session that makes everything else on this page feel manageable.
Buy this workshop recording & resources
FREE MONTHLY SMART MARKETING WORKSHOPS
Leave with one clear patient story and a simple way to turn it into better marketing.
Join the next live workshop free on Saturday 29 August 2026, or choose the £25 recording or £99 full Smart Marketing Workshops Library if you prefer to learn in your own time.
Come and join me. Your next patient is already looking for you.
SAVE MY PLACE