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Jill's Philosophy on Happiness
(and why it matters to your practice)

The Hula Hooping Framework

I believe you should be "hula hooping" through life.

Let me explain.

When you hula hoop, you can't help but smile, it feels fun. It challenges you, your balance, coordination, stamina and core muscles. It gives you back what you put in - the hoop only keeps moving IF you do. It boosts your confidence by showing you that you can achieve something many people can't. And it's ridiculously fun while keeping you mentally and physically healthy.

That's what working on and in your practice should feel like.

Not this heavy, draining thing that keeps you up at night. Not a source of constant stress, self-doubt, and that nagging feeling that everyone else has it figured out except you.

Your practice should energise you. Challenge you in good ways. Give you back what you put in. Make you feel alive, fulfilled, and not depleted.

If your practice doesn't feel like hula hooping right now, you've probably got Practice Paralysis.

And that's exactly what I'm here to help you diagnose, treat, and cure.

The hula hooping framework

I believe "hula hooping" through life is a great philosophy.

I'll explain.

When you hula hoop, you can't help but smile. It's such a joyful thing to do. It challenges your balance, coordination, aerobic stamina, and your core muscles. It gives you back what you put in - because the hoop only keeps moving IF you do. It proves to you that you can achieve something many people can't. And it's ridiculously fun while keeping you mentally and physically healthy.

That's exactly what being in your practice should feel like.

Not this heavy, draining thing that keeps you up at night. Not a source of constant stress, self-doubt, and that nagging feeling that everyone else has it figured out except you.

Your practice should energise you. Challenge you in good ways. Give you back what you put in. Make you feel alive, not depleted.

If your practice doesn't feel like hula hooping right now, I'm going to suggest that you've got Practice Paralysis.

And that's exactly what I'm here to help you cure.

The Five Principles That Guide Everything I Do

I've been working with tiny healthcare practices since 2010, and in that time I've developed some pretty strong convictions about what actually works and what's just noise. And let's face it there is a lot of noise out there 😳.

There are 5 simple principles that I believe underpin tiny practice success.

I haven't borrowed these principles from some business guru or copied from the latest marketing trend. These are hard-won truths from working with hundreds of practitioners from around the world. They are universal tiny practice success truths.

1. Mindset + Marketing: One without the other doesn't work

You can have all the marketing tactics in the world, but if you're sabotaging yourself with imposter syndrome or hiding because marketing feels "icky," you'll stay stuck. And you can have all the mindset work of an Olympic athlete, but if nobody knows you exist, you'll still be stuck.

Both. Always both. Together.

This is what makes what we do at Practice Momentum fundamentally different from most other marketing coaching programme out there.

This is the foundation of everything we do. Miss this and nothing else works.

[Read the full post: Why Mindset + Marketing Is The Hill I'll Die On →]

2. You can only grow your practice as much as you grow ourself

So if mindset and marketing are essential - you need to dedicate time to personal development. The growth that transforms tiny practices isn't adding team members and locations. It's growing as a person, growing as the leader of your practice, and growing how you deliver your service.

Yet personal growth is often - I recon 99% of the time - the thing that practice owners are not working on at all.

You need to get intentional about creating a richer, happier life. Not someday. Now.

[Read the full post: Why Personal Growth Must Come Before Business Growth →]

3.Tiny can be your destination 

You don't have to listen to the noise in our industry and grow big to make a big difference, or to have a lucrative, rewarding, and fulfilling business and life.

You can stay tiny AND have big profits.
You can stay tiny AND feel professionally challenged.
You can stay tiny AND be personally fulfilled.

Staying tiny can be the destination, not just a stepping stone.

[Read the full post: Why Tiny Practices Have The Power to Change Healthcare →]

4. Boundaries aren't selfish - hey're essential

Focusing on what you want to do isn't selfish. It's self-preservation. Setting and maintaining boundaries benefits everyone because you get to be the best version of you.

Stop apologising for wanting a practice that energises you. Stop feeling guilty for charging what you're worth. Stop sacrificing your wellbeing for people who wouldn't do the same for you.

[Read the full post: 6 Boundaries Every Health Practitioner Should Set →]

5. You can't be a victim AND build momentum (pick one)

I'm a self confessed happiness junky - the "life's too short to be stuck and miserable, so let's actually do something about it" kind. I refuse to accept "stuck" as my reality. And that's what I want for you with your practice.

Stop waiting for the perfect moment.
Stop hoping things will magically improve.
Stop playing victim to your circumstances.

You need to get proactive. Get intentional. Take control of what you CAN control.

[Read the full post: Stop Being a Victim and Start Building Momentum →]

Why This Philosophy Matters to Your Practice

Here's what I've learned after living in 17 houses and building a business that works anywhere:

Happiness isn't something that happens to you when your practice finally succeeds. Happiness is what makes your practice succeed.

When you're intentional about creating happiness - working on both mindset and marketing, staying tiny (if that's what you want), growing yourself first, setting boundaries, and refusing to play victim - everything changes.

Your practice stops feeling like a burden you're carrying, and starts feeling like something you're building. Something that energises you instead of draining you.

You stop comparing yourself to other people's highlight reels and start celebrating your own progress.

You stop waiting for "someday" and start creating the richer happier life you want right now.

Why This Philosophy Matters to Your Practice

Here's what I've learned after living in 17 houses and building a business that works anywhere:

Happiness isn't something that happens to you when your practice finally succeeds. Happiness is what makes your practice succeed.

When you're intentional about creating happiness - working on both mindset and marketing, staying tiny (if that's what you want), growing yourself first, setting boundaries, and refusing to play victim - everything changes.

Your practice stops feeling like a burden you're carrying, and starts feeling like something you're building. Something that energises you instead of draining you.

You stop comparing yourself to other people's highlight reels and start celebrating your own progress.

You stop waiting for "someday" and start creating the richer happier life you want right now.

The Ripple Effect
(Why your happiness matters beyond you)

Here's the thing about happiness: it ripples.

When you build a practice that energises you, you give better care. Your patients feel that. They get better results. They refer their friends. They become advocates for their own health.

When you're not burnt out and resentful, you're more present with your family. Your relationships improve. Your kids see what it looks like to build something you love.

When you're thriving in a tiny practice, you prove to other practitioners that it's possible. You become the example that staying small can be brilliant.

Your happiness creates impact far beyond your diary.

That's why I'm so passionate about helping tiny practices thrive. Not just because it's good for you (though it is). But because every practitioner who cures their Practice Paralysis creates ripples—for patients, families, communities, and the future of healthcare itself.

The more we grow Practice Momentum, the more we can give back to places like Lalgadh Leprosy Hospital in Nepal, where healthcare professionals are doing incredible work in difficult conditions. Your success helps them too.

Together we create ripples that reach further than any of us could alone.

Why This Philosophy Matters to Your Practice

Here's what I've learned after living in 17 houses and building a business that works anywhere:

Happiness isn't something that happens to you when your practice finally succeeds. Happiness is what makes your practice succeed.

When you're intentional about creating happiness - working on both mindset and marketing, staying tiny (if that's what you want), growing yourself first, setting boundaries, and refusing to play victim - everything changes.

Your practice stops feeling like a burden you're carrying, and starts feeling like something you're building. Something that energises you instead of draining you.

You stop comparing yourself to other people's highlight reels and start celebrating your own progress.

You stop waiting for "someday" and start creating the richer happier life you want right now.

Start Your Own "Hula Hooping" Journey

If any of this resonates - if you're tired of feeling stuck, if you're ready to get intentional about creating happiness instead of waiting for it, if you want to build a practice that feels like hula hooping instead of wading through treacle - then take these steps.

1. Start by asking yourself these questions:

  • What would make me happier in my practice today?
  • What am I waiting for permission to do?
  • Am I playing victim when I could get proactive?
  • What boundary would change everything?
  • Am I growing myself, or just trying to grow my business?

2. Dip into Practice Momentum resources

  • Diagnose where you're actually stuck - Use our practice paralysis assessment to get a clear diagnosis.
  • Understand each of the 5 principles more - Read the blog posts that expand on these principles.
  • Join our free community - a group of energetic practice owners who are all on the same journey.

Your practice can feel like hula hooping. But only if you get intentional about creating that.

Not someday. Now.

Jill Woods
Happiness Junky | Practice Paralysis Curer

P.S. Want the full bonkers backstory of how I ended up here? Check out our About Us page.