Meet the Team

What started out as just Jill in 2010 has grown to a core team of 9 people. We all bring our own skills and passions to help support our Practice Momentum clients and while we are all very different people we are also all very similar too.

Read on to see just how similar we all are - it's spooky !!! 

Jill Woods
Founder and Happiness Junkie 

As a child, I always wanted to run a business, but 2 winters as a ski instructor, led to parental pressure and several "sensible" jobs in marketing. Still wanting my own business lead me to retrain as a podiatrist. After graduation, I started both teaching podiatry and my own practice and discovered 2 new loves.
Owning a business and teaching.

A third love led me to become a military wife but moving to 16 homes on 4 continents meant a clinical career wouldn't work. But after trying various off and online businesses, I had a light bulb moment. 

Why not combine my marketing and digital skills, and practice owning and teaching experience? And so in 2010 Practice Momentum was borne.

I absolutely love what I do. Healthcare marketing has the power to transform lives, and that really excites me. Helping health practitioners around the world get better at marketing, build businesses that make them happy, and help millions of patients find the care they need to give them a better quality of life, is pretty dam special 💕.

Away from work, I love time in nature, always learning, and travel adventures.

My idea of heaven - Being alone, warm sun, a good book and peace and quiet. On a beach, mountain, or squashy sofa, I don't mind which.

Jo Walkworth
Community and Social Champion

(If you've been responded to in super quick time on social media, that will be Jo at work)

The positive ripples the Practice Momentum team makes always astounds me. Coaching healthcare business owners to improve and enjoy their practices means more people are happy and healthy. I had a previous career working in Radiotherapy in the NHS, and the caring aspect of those years still plays a major part in who I am today.

Social media feels daunting to lots of people; it changes daily. I love to plan, create, manage and engage on social media. Most business owners are busy doing their roles; I’m here to take away the stress of content creation and pinging notifications.

I value my daily dog walk, giving me a chance to catch up with friends or listen to podcasts; it’s good to have an hour away from my desk.

In our house as well as my dog Bracken, there is my husband who is in the Army, and we have two teenage boys. As a family, we spend lots of time on the water, surfing, canoeing, and paddleboarding.

My idea of heaven - Sitting next to a river or on the beach with a fire, family, and friends, making smores.

Jen Sands
Administrator Extraordinaire

(She makes things happen that most of us don't even know need to happen)
 I love all things admin. I know right, someone's got to!

I've been working with Jill inside Practice Momentum for 5 years, and it's been wonderful seeing the business grow, and supporting healthcare practitioners with their admin and marketing.

I manage and co-ordinate our team delivering both our Email and Admin Magic services, as well as looking after the Operational side of Practice Momentum.
I love to deliver great service and strive for excellent results in all that we do as a team. I'm always working to develop and improve our processes within the business, and as a team we brainstorm really well on our regular zoom calls.

Away from work, I'm kept busy with my 3 children, crazy Whippet, and my husband who runs his own carpentry business (yes, my admin skills are put to use there too!). I also LOVE to play Netball and manage to do so at least once a week in Norwich.

My idea of heaven - A lovely stroll with my family, friends, and a crazy whippet - followed by a bag of chips on the beach as the sun sets.

Dave Wooldridge
Website Hero

(When another client gets excited about their new website, it's down to Dave's creativity and perseverance)

I’m a web designer with a maths background. I spent twelve years teaching maths in secondary schools around Nottingham before starting my own web design business. Now that my kids are grown up and can look after themselves (mostly) I combine both loves – web designing by day and maths tutoring each evening.

I first met Jill in a leprosy hospital in southern Nepal at the turn of the century, a story too long to tell here. We’ve been friends ever since and now it's great to be working together to give small healthcare practices the websites they need to help grow their businesses.

When I'm not working I'll be doing my best to persuade my wife, kids or friends to play geeky board games with me. Either that or I'll be charging around on a tennis court somewhere.

My idea of heaven - A nice long walk in the Peak District followed by a pint and a pub dinner by the river as the sun goes down.

Louise Green
Digital Advertising Ninja

(When someone needs their Facebook Ads account unpicking we all look at Louise)

Prior to having a family, I spent 14 years working in a variety of buying and merchandising departments, responsible for everything from women's clothing to Christmas decorations! I was very fortunate to be able to spend the next 5 years at home with my children, before having the opportunity to use my merchandising and retailing skills in a new area of digital marketing. I am really enjoying this new challenge, particularly analysing data to identify opportunities to improve business performance.

Adrian Casis III
Content Creator Geek

I'm the video and content creator for Practice Momentum. I'm an illustrator and graphic artist by heart and have been fascinated by the arts since I was young.

I help the team with all of the digital content for Practice Momentum, from our education and social media videos, and audio to any other graphic design needs. One of the things I love about working with Jill is that we pitch ideas back and forth which excites me and helps keep the creative juices flowing.

When not at work I'm such a sucker for anything geeky from Star Wars, Superhero movies, and Anime! I'm also an avid Pokémon Go player! But when it's go time, working with the team is a joy because we're able to maintain the 'work/life balance', having time for work and producing the content that helps people, and having time for our families. I look forward to every team meeting because it's like catching up with friends, which is good for all of us and keeps us happy with working together as a team for your benefit.

My idea of heaven - Being with my family and close friends at the beach or mountainside, with good food, conversation, and a spectacular sunset view.

Amit Singh
SEO Specialist

(He understands things about Google, the rest of us don't even know is a thing!)

I aspired to be a doctor, but destiny had other plans for me. With a heart set on making a difference in healthcare, I embarked on a journey that led me to become a healthcare marketer with a focus on SEO strategies. Despite not wearing a white coat, I've found my calling in helping healthcare professionals reach more patients through the power of digital marketing.

Having worked with important brands worldwide, my expertise in SEO has become an effective tool in the healthcare domain. Empowering medical practices to make a difference in people's lives, has become my true calling.

Outside my life of marketing, I cherish every moment spent with my family and friends, sharing laughter and joy. When I'm not working, you might find me indulging in my love for reading or exploring the wonders of nature.

My vision of ultimate contentment revolves around seeing healthcare providers thrive, knowing that I've played a part in their success.

My idea of heaven - Meditating in serene destinations, exploring the world's wonders, and feeling inner peace with every journey.

Practice momentum - Amit Singh SEO Specialist

Jill Woods - Happiness Junkie 

As a kid, I always wanted to run a business, but 2 winters as a ski instructor led to parental pressure and several "normal” jobs in marketing. Still wanting my own business lead me to retrain as a podiatrist. After graduation, I started teaching podiatry and my own practice and discovered 2 new loves.
Owning a business and teaching.

A third love led me to become a military wife, which changed my life overnight. Moves to 14 homes on 4 continents meant a clinical practice didn’t work. But after dabbling with and learning from various off and online businesses, I had a light bulb moment. 

I combined my marketing and digital skills, practice owning and teaching experience, and founded Practice Momentum.

I love marketing in healthcare and the power it has to transform lives, and that is why I do what I do. Helping health practitioners get better results by being better at marketing is what really excites me. The thought of helping 100’s of thousands of practitioners around the world to build businesses that make them happy and at the same time help millions of patients find the care they need to get a better quality of life, is pretty dam special. 

Jo Walkworth - Community and Social Champion

(If you've been responded to in super quick time on social media, that will be Jo at work)

The positive ripples the Practice Momentum team makes always astounds me. Coaching healthcare business owners to improve and enjoy their practices means more people are happy and healthy. I had a previous career working in Radiotherapy in the NHS, and the caring aspect of those years still plays a major part in who I am today.

Social media feels daunting to lots of people; it changes daily. I love to plan, create, manage and engage on social media. Most business owners are busy doing their roles; I’m here to take away the stress of content creation and pinging notifications.

I value my daily dog walk, giving me a chance to catch up with friends or listen to podcasts; it’s good to have an hour away from my desk.

In our house as well as my dog Bracken, there is my husband who is in the Army, and we have two teenage boys. As a family, we spend lots of time on the water, surfing, canoeing, and paddleboarding.

Jen Sands - Administration and Surprise Fairy 

(if something magically happens in the business, it's usually Jens work)

I have always been an ‘admin bod’, and after starting my family and quite simply having had enough of sitting in an office full of people, I decided to start my own business working as a Virtual Assistant.

I support Jill in Practice Momentum working in the background doing all things admin; every day is different. I just love a challenge of analysing new data, book-keeping and invoicing, researching healthcare professionals, organising meetings as well as email and diary management. It’s wonderful working within the Practice Momentum team and being part of a close-knit team, despite us all living at different ends of the country. Between juggling three young children and our family pooch, my days and weeks find themselves full, so sometimes you might receive an email from me in the depths of the night!

Dave Wooldridge - Website Hero

(When another client gets excited about their new website, it's down to Dave's creativity and perseverance)

 I’m a web designer with a maths background. I spent twelve years teaching maths in secondary schools before starting up my own web design business. Now that my kids are teenagers and can look after themselves (mostly) I combine both loves – web designing by day and maths tutoring each evening.
I first met Jill in a leprosy hospital in southern Nepal at the turn of the century, a story too long to tell here. We’ve been friends since then and now we’re working together to give small healthcare practices the websites they need to help grow their businesses.

Louise Green - Sales Systems and Advertising Ninja

(When someone needs their Facebook Ads account unpicking we all look at Louise)

Prior to having a family, I spent 14 years working in a variety of buying and merchandising departments, responsible for everything from women's clothing to Christmas decorations! I was very fortunate to be able to spend the next 5 years at home with my children, before having the opportunity to use my merchandising and retailing skills in a new area of digital marketing. I am really enjoying this new challenge, particularly analysing data to identify opportunities to improve business performance.

Adrian Casis III - Content Creator Geek

I'm the video and content creator for Practice Momentum. I'm an illustrator and graphic artist by heart and have been fascinated by the arts since I was young.

I help the team with all of the digital content for Practice Momentum, from our education and social media videos, and audio to any other graphic design needs. One of the things I love about working with Jill is that we pitch ideas back and forth which excites me and helps keep the creative juices flowing.

When not at work I'm such a sucker for anything geeky from Star Wars, Superhero movies, and Anime! I'm also an avid Pokémon Go player! But when it's go time, working with the team is a joy because we're able to maintain the 'work/life balance, having time for work and producing the content that helps people, and having time for our families. I look forward to every team meeting because it's like catching up with friends, which is good for all of us and keeps us happy with working together as a team for your benefit.

Swadesh Baniya
SEO Specialist

(He understands things about Google that the rest of us don't even know is a thing!)

I always wanted something different from a regular job and marketing seemed like a perfect avenue for me.

Working at Practice Momentum is really fulfilling as I can impact hardworking practice owners and help them to impact a lot of people positively. I am obsessed with increasing the visibility of websites and driving their growth positively and am very committed to working with like-minded people. I am a workaholic and value my professional life but nothing gives me more joy than being with my family.

I graduated from college and ended up marrying my high school sweetheart which is one of the best things that happened in my life.
My wife has blessed me with a daughter who is currently 3. She loves telling me stories as if I am her best friend and in many ways I am.

When I am not working, I am up in the hills and mountains, away from the city (Kathmandu) enjoying time with my family. I love peace and quiet and the only person in the world who I’ll happily be disturbed by is my daughter.

My idea of heaven - Being on a beach where there is an infinite blue ahead, wispy clouds on the horizon as I hear the laughter of my wife and daughter.

Bupe Masenga

African Admin Queen

Inside Practice Momentum I am the go-to-girl working alongside Jen and Jo for any office admin tasks; from research, social media scheduling, and mailbox admin, you name it!

With 18 years experience in sales, marketing, customer relations and business administration, I enjoy being part of a business development team. The goal is to make sure our clients are well supported and to ensure their patients are happier.

I am a single mother of 2, I adore my little precious gifts, my son and daughter. I enjoy extreme sports just as much as I enjoy quiet moments close to the water.

Living in a small Zambian town called Solwezi, just 9 hours drive away from the capital, I never thought I would ever be part of an international virtual team. We are here to support your practice.

My idea of heaven - touring the world, tasting different cuisines, and learning from different cultures.

Carl Bolante
Customer Service Champion

Here inside Practice Momentum, I work alongside Jen to provide email management and customer service support for our healthcare clients. I like doing activities that make me feel alive! I really enjoy extreme sports such as sky diving, bungee jumping, and paragliding! Career-wise, I have over 6 years of experience in the customer service industry, with 4 of them being part of the training and management team! I grew up in a small town in the Philippines, away from a lot of distractions. I had to start working early because of family complications.

I'm really passionate about what I do and I really treasure human connection. In my free time, I do a bit of charity work. I help underprivileged children, help animal shelters, and I make sure that I'm present for people who need me mentally.

My idea of heaven - Being up in the sky and dancing in the clouds.

Our Practice Momentum Team Timeline

Join us and 100's of other Practice Momentum Community members and access all of our free resources today

Access all of our free support, resources and programs in one place and connect with 100's of like minded health practitioners all working on their personal and practice growth.

Join us Today

We promise we won't send spam and you can unsubscribe at any time.