Your Google Profile is too Boring - 8 super simple content ideas to recycle

Struggling with your Google Business Profile? Let’s fix that!

If you’re a healthcare practitioner running a practice, chances are you’ve stared at your Google Business Profile thinking, What on earth do I post here? You’re not alone! Many practitioners procrastinate, unsure of what to say or where to start. But here’s the good news: keeping your profile updated is simple, quick, and incredibly effective for boosting your visibility.

Here I’ve created a guide to making your profile shine — without the stress. 

PLUS! I’ll be sharing 8 simple themes that you can recycle every 2 months to help you refresh your profile every week. 

 

 

Why your Google Business Profile is important

Think of your Google Business Profile as your practice’s digital shopfront. It’s often the first thing potential patients see when searching for healthcare services in your area. A regularly updated profile signals to both Google and your audience that you’re active, professional, and engaged.

The best part? You don’t need to overhaul it every week — just a few small updates once a week can make a big difference.

 

Where to update your profile

Here are the main areas to focus on within your Google Business Profile:

  • Profile Information
    Update details like your description, opening hours, or amenities. Even minor tweaks show activity and keep your information accurate.
  • Reviews
    Regularly check for new reviews and respond thoughtfully. A quick “thank you” goes a long way in building trust with both the reviewer and future patients.
  • Photos
    Upload fresh images of your practice, team, or equipment. A glimpse behind the scenes can help patients feel connected before they even step through your door.
  • Services and Products
    Highlight your services, add new ones or update descriptions. These updates show Google that your profile is dynamic and relevant.
  • Q&A Section
    Most practitioners overlook this feature, but it’s a goldmine! Add common patient questions and answer them yourself — it’s perfectly within Google’s rules.
  • Posts
    Share updates, offers, or news to keep your profile engaging and up to date. A simple post once a week can work wonders.

 

Now, let’s dive in with the 8 super simple content ideas to keep your profile fresh! 

 

1. Share a success story or highlight a review

Nothing builds trust like real-life success stories! Use a glowing patient review to create a post, sharing a bit of the backstory (keeping patient confidentiality in mind). If you haven’t received a new review, you can still post about a successful treatment outcome. Including a photo of yourself (or even with your patient, with consent) can make these posts even more engaging.

 

2. Showcase a special offer or service highlight

Do you have a seasonal offer or a unique service? Share it! Create posts that showcase offers for occasions like Christmas, Mother’s Day, or Back-to-School season. Highlight a specific treatment you offer and explain the benefits — your patients will appreciate the insight into your services.

 

3. Take followers behind the scenes

People love a behind the scenes story. Let them have a peek behind the curtain! Whether it's a birthday celebration in the clinic, a team lunch, or unboxing a new piece of equipment, behind-the-scenes content adds warmth to your profile. Show off the friendly, human side of your practice and build trust with potential patients.

 

4. Shine a spotlight on your team

Highlighting team members is a fantastic way to add personality to your profile. If you’re a solo practitioner, create a post about yourself — maybe a weekend hobby or favourite local spot. If you have support staff, introduce them too. It creates a sense of familiarity and shows patients who they’ll be interacting with.

 

5. Offer educational tips

Providing helpful tips or advice is a great way to add value. Share self-care tips, preventative advice, or insights on managing common conditions. If you’ve created a blog post or video on these topics, link to it — these educational posts position you as an expert and keep your profile engaging.

 

6. Build out your FAQ section

Many practitioners overlook the FAQ section, but it’s a goldmine for patient engagement! Every few weeks, add a new question that addresses a common patient concern and provide a thorough answer. It’s an easy way to help patients and keep your profile looking fresh and is completely within the rules of using a GBP.

 

7. Promote upcoming events

If you’re hosting or attending a local event, let your local audience know! Promote health fairs, community talks, or even online webinars you’re part of. Patients who attend will feel more connected to your practice, and it’s a great way to network within the community.

 

8. Share news about your practice

Have any exciting updates? Whether it’s a new team member, a revamped clinic space, or a new service, share it! These posts keep patients in the loop about what’s happening and make them feel more involved in your practice.

 

Ready to #MakeItHappen?

 

Now that you’ve got these ideas, it’s time to put them into action. Just one post per week is enough to keep your Google Business Profile vibrant and relevant, helping patients discover you more easily. And remember, keeping things fresh doesn’t have to be complicated. Pick a theme, create a post with an engaging title, take an eye-catching photo, and start building connections with your future patients!

 

By following these tips, your Google Business Profile will no longer be just another search result — it’ll be an inviting, engaging snapshot of your practice that draws patients in.

 

AI prompts to help speed up the process of creating your profile updates

 Use one prompt at once in ChatGPT, Claude etc, providing the information requested in square brackets.

  1. Share a success story

Prompt: Acting as a local marketing and Google Business Profile expert, please create a Google Business Profile post for my practice. Use the following details about a patient success story to write an engaging post:

  • Patient's treatment or condition: [treatment/condition, e.g., plantar fasciitis recovery]
  • Outcome achieved: [e.g., full mobility restored]
  • Backstory (no identifying details): [brief description of the patient's situation before treatment]
  • Any details to include (e.g., patient feedback, emotions): [specific elements, e.g., "The patient said they felt like they had their life back."]

Make the tone friendly, warm, and professional. End the post by inviting others to contact us if they face similar challenges. Ensure the text maintains patient confidentiality.

  1. Showcase a special offer

Prompt: Acting as a local marketing and Google Business Profile expert, please create a Google Business Profile post to promote a special offer at my practice. Use the following details:

  • Name of the offer: [e.g., "Back-to-School Foot Check"]
  • Details of the offer: [e.g., "20% off podiatry consultations in September"]
  • Benefits of the offer for patients: [e.g., "Ensures healthy feet for the new school year"]
  • Start and end dates: [dates]
  • How to redeem the offer: [e.g., "Mention this post when you book."]

Make the tone clear, inviting, and patient-focused. Encourage potential patients to book before the offer ends.

  1. Take Followers behind the scenes

Prompt: Acting as a local marketing and Google Business Profile expert, please create a Google Business Profile post sharing a behind-the-scenes look at my practice. Use the following details:

  • Event or activity to highlight: [e.g., team celebrating a birthday, setting up a new piece of equipment]
  • Key moments or highlights to share: [e.g., "Our team surprised Sarah with a cake to celebrate her 10 years with us!"]
  • How this connects to the practice's values: [e.g., "We’re proud to have such a close-knit and supportive team."]

Write a post that is friendly and engaging, showing the human side of our practice. Include a closing sentence inviting patients to experience our welcoming environment.

  1. Shine a spotlight on your team

Prompt: Acting as a local marketing and Google Business Profile expert, please create a Google Business Profile post introducing a team member or sharing a personal story about me as the practitioner. Use the following details:

  • Team member name or "About Me" details: [e.g., "Emma, our receptionist," or "Dr. Jane, podiatrist"]
  • Role in the practice: [e.g., "Front desk hero, making every patient feel welcome"]
  • Fun fact, hobby, or local connection: [e.g., "Loves baking and hiking in the local hills"]
  • Why patients should feel excited to meet this person: [e.g., "Her smile lights up the clinic!"]

Make the tone warm, personable, and inviting, encouraging patients to connect with our practice. 

  1. Offer educational tips

Prompt: Acting as a local marketing and Google Business Profile expert, please create a Google Business Profile post offering valuable educational tips for patients. Use the following details:

  • Topic: [e.g., "How to prevent bunions"]
  • Key points to include: [e.g., "Wear supportive shoes, avoid tight footwear, and seek early treatment."]
  • Link to additional resources: [e.g., "Check out our blog on this topic: [insert link]"]

Write a post that is clear, practical, and positions me as an expert. Include a friendly call to action, such as encouraging readers to book a consultation if they have concerns.

  1. Build out your FAQ section

Prompt: Acting as a local marketing and Google Business Profile expert, please create a Google Business Profile FAQ entry. Use the following details:

  • Question: [e.g., "What should I bring to my first appointment?"]
  • Answer: [Provide any relevant details] Please create the answer for me.

Write the response in a patient-friendly tone, ensuring it’s concise and informative. Format it clearly so it stands out as a helpful resource.

  1. Promote an upcoming event

Prompt: Acting as a local marketing and Google Business Profile expert, please create a Google Business Profile post promoting an upcoming event my practice is hosting or attending. Use the following details:

  • Name of the event: [e.g., "Healthy Feet Day at the Local Health Fair"]
  • Date, time, and location: [details]
  • Purpose of the event: [e.g., "Offering free foot health checks and advice."]
  • Why patients should attend: [e.g., "It’s a great opportunity to ask questions about foot pain or learn tips for healthy feet."]
  • Call to action: [e.g., "Join us at our booth and say hello!"]

Write an engaging post with a friendly and community-focused tone.

  1. Share news about your practice

Prompt: Acting as a local marketing and Google Business Profile expert, please create a Google Business Profile post sharing an exciting update about my practice. Use the following details:

  • News or update: [e.g., "We’ve renovated our waiting room!"]
  • Why this update benefits patients: [e.g., "More space, comfy seating, and a brighter, more welcoming atmosphere."]
  • Any related details: [e.g., "We’d love for you to visit and check it out."]

Make the tone cheerful and engaging, reinforcing our commitment to patient care. Invite readers to see the update for themselves.

OK that's it you should now be in a great position to be updating your Google Business Profile on a regular basis with engaging and varied content every week.

Thank you soooo much for taking the time to stop by my healthcare marketing blog today. I really hope you found value in spending some time here today.

I’d be so grateful if you could spare me just another 5 minutes to share your thoughts or questions in the box at the end of this page. What are you going to do differently now in your private practice?

Oh, and please use the social share buttons if you think other people you know might benefit from seeing this.

Until next time.

Thank you

Jill Woods
Healthcare Marketing Specialist
Founder of Practice Momentum

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