If you’re a healthcare practitioner running a practice, chances are you’ve stared at your Google Business Profile thinking, What on earth do I post here? You’re not alone! Many practitioners procrastinate, unsure of what to say or where to start. But here’s the good news: keeping your profile updated is simple, quick, and incredibly effective for boosting your visibility.
Here I’ve created a guide to making your profile shine — without the stress.
PLUS! I’ll be sharing 8 simple themes that you can recycle every 2 months to help you refresh your profile every week.
Think of your Google Business Profile as your practice’s digital shopfront. It’s often the first thing potential patients see when searching for healthcare services in your area. A regularly updated profile signals to both Google and your audience that you’re active, professional, and engaged.
The best part? You don’t need to overhaul it every week — just a few small updates once a week can make a big difference.
Here are the main areas to focus on within your Google Business Profile:
Nothing builds trust like real-life success stories! Use a glowing patient review to create a post, sharing a bit of the backstory (keeping patient confidentiality in mind). If you haven’t received a new review, you can still post about a successful treatment outcome. Including a photo of yourself (or even with your patient, with consent) can make these posts even more engaging.
Do you have a seasonal offer or a unique service? Share it! Create posts that showcase offers for occasions like Christmas, Mother’s Day, or Back-to-School season. Highlight a specific treatment you offer and explain the benefits — your patients will appreciate the insight into your services.
People love a behind the scenes story. Let them have a peek behind the curtain! Whether it's a birthday celebration in the clinic, a team lunch, or unboxing a new piece of equipment, behind-the-scenes content adds warmth to your profile. Show off the friendly, human side of your practice and build trust with potential patients.
Highlighting team members is a fantastic way to add personality to your profile. If you’re a solo practitioner, create a post about yourself — maybe a weekend hobby or favourite local spot. If you have support staff, introduce them too. It creates a sense of familiarity and shows patients who they’ll be interacting with.
Providing helpful tips or advice is a great way to add value. Share self-care tips, preventative advice, or insights on managing common conditions. If you’ve created a blog post or video on these topics, link to it — these educational posts position you as an expert and keep your profile engaging.
Many practitioners overlook the FAQ section, but it’s a goldmine for patient engagement! Every few weeks, add a new question that addresses a common patient concern and provide a thorough answer. It’s an easy way to help patients and keep your profile looking fresh and is completely within the rules of using a GBP.
If you’re hosting or attending a local event, let your local audience know! Promote health fairs, community talks, or even online webinars you’re part of. Patients who attend will feel more connected to your practice, and it’s a great way to network within the community.
Have any exciting updates? Whether it’s a new team member, a revamped clinic space, or a new service, share it! These posts keep patients in the loop about what’s happening and make them feel more involved in your practice.
Now that you’ve got these ideas, it’s time to put them into action. Just one post per week is enough to keep your Google Business Profile vibrant and relevant, helping patients discover you more easily. And remember, keeping things fresh doesn’t have to be complicated. Pick a theme, create a post with an engaging title, take an eye-catching photo, and start building connections with your future patients!
By following these tips, your Google Business Profile will no longer be just another search result — it’ll be an inviting, engaging snapshot of your practice that draws patients in.
Use one prompt at once in ChatGPT, Claude etc, providing the information requested in square brackets.
Prompt: Acting as a local marketing and Google Business Profile expert, please create a Google Business Profile post for my practice. Use the following details about a patient success story to write an engaging post:
Make the tone friendly, warm, and professional. End the post by inviting others to contact us if they face similar challenges. Ensure the text maintains patient confidentiality.
Prompt: Acting as a local marketing and Google Business Profile expert, please create a Google Business Profile post to promote a special offer at my practice. Use the following details:
Make the tone clear, inviting, and patient-focused. Encourage potential patients to book before the offer ends.
Prompt: Acting as a local marketing and Google Business Profile expert, please create a Google Business Profile post sharing a behind-the-scenes look at my practice. Use the following details:
Write a post that is friendly and engaging, showing the human side of our practice. Include a closing sentence inviting patients to experience our welcoming environment.
Prompt: Acting as a local marketing and Google Business Profile expert, please create a Google Business Profile post introducing a team member or sharing a personal story about me as the practitioner. Use the following details:
Make the tone warm, personable, and inviting, encouraging patients to connect with our practice.
Prompt: Acting as a local marketing and Google Business Profile expert, please create a Google Business Profile post offering valuable educational tips for patients. Use the following details:
Write a post that is clear, practical, and positions me as an expert. Include a friendly call to action, such as encouraging readers to book a consultation if they have concerns.
Prompt: Acting as a local marketing and Google Business Profile expert, please create a Google Business Profile FAQ entry. Use the following details:
Write the response in a patient-friendly tone, ensuring it’s concise and informative. Format it clearly so it stands out as a helpful resource.
Prompt: Acting as a local marketing and Google Business Profile expert, please create a Google Business Profile post promoting an upcoming event my practice is hosting or attending. Use the following details:
Write an engaging post with a friendly and community-focused tone.
Prompt: Acting as a local marketing and Google Business Profile expert, please create a Google Business Profile post sharing an exciting update about my practice. Use the following details:
Make the tone cheerful and engaging, reinforcing our commitment to patient care. Invite readers to see the update for themselves.
OK that's it you should now be in a great position to be updating your Google Business Profile on a regular basis with engaging and varied content every week.
Thank you soooo much for taking the time to stop by my healthcare marketing blog today. I really hope you found value in spending some time here today.
I’d be so grateful if you could spare me just another 5 minutes to share your thoughts or questions in the box at the end of this page. What are you going to do differently now in your private practice?
Oh, and please use the social share buttons if you think other people you know might benefit from seeing this.
Until next time.
Thank you
Jill Woods
Healthcare Marketing Specialist
Founder of Practice Momentum
50% Complete
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.