If you’ve ever rolled your eyes or inwardly sighed at a patient who came in quoting a blog post, or started a sentence with, “I read online that...”, you’re not alone. Most clinicians have been there....

Personal brand Vs a practice brand

What is right for you?

Personal branding isn’t just for influencers or entrepreneurs; it’s becoming an essential part of the healthcare world too. Whether you'r...

As we prepare to wrap up 2024, I’ve been digging into what’s coming next for small, local healthcare practices in 2025. Last year, I made some predictions about the trends I thought we’d see develo...

Struggling with your Google Business Profile? Let’s fix that!

If you’re a healthcare practitioner running a practice, chances are you’ve stared at your Google Business Profile thinking, What on earth...

Stop overthinking your photos!

If I had a pound for every time a client said, "I don't have any good photographs for my website or social media," I’d be a very rich lady. The biggest misconception wh...

Spoiler alert -

HELL YES

Sorry if that was not what you wanted to hear.
So if that's all you came to learn you can go and get on with your day.

But if you want to understand a bit more about why you...

Negative online reviews are almost inevitable at some point in your private practice journey. Getting one can feel like a real body blow, but I believe that understanding what to do about negative onl...

We all know that technology and marketing are moving at one heck of a speed and keeping up is really hard, especially if it isn't your forte, passion, or area of expertise.

BUT we also know (hopefull...

Marketing strategies be like 😳 🤯

I totally get it, being the owner of a small healthcare practice is off the charts bonkers. You’re overwhelmed, confused, and to be honest a bit done with marketin...

You may well have heard about the new rules and regulations brought in by Google and Yahoo from the 1st of February 2024. It isn't a scheme to make our lives harder, but an attempt to better control t...