OK let’s cut to the chase - having other practices locally to you is almost inevitable!

But it isn’t necessarily a problem.

The problems only occur IF you’re finding it difficult to set yourself ...

What is Small Business Saturday?

Small Business Saturday (SBS) is a marketing initiative started by the credit card company American Express in 2010 to help support their customers running small loca...

I Know You Love Your Practice Logo But . . . 

Logos are funny things. Often one of the first things people do when they’re starting a new practice is decide they need a logo. They spend hours pouring...

Marketing is a huge subject, you can after all do master's degrees in marketing, it's enormous.

Where most healthcare practitioners make their first marketing mistake is assuming that advertising or ...

Too Many Patients – how to deal with the problem

Having too many patients may sound like a wonderful problem to have, but just ask those practices in that situation currently and I’m sure they ...

Most healthcare practices focus a majority of their marketing time and energy on attracting new patients. In this week's blog, guest blogger Ellie Macdona...

Apparently I am a bit weird (according to my husband) because up until fairly recently I had never had a fish finger sandwich. We had apple and cheese, sprout and stuffing, and cheese and jam sandw...

How does your patient experience measure up?

Your patient experience, i.e. the quality experience patients have of engaging with your practice from the first moment they become aware of you to the ...