Whether we are training our children, our pets or our team members, the one thing that will have the biggest impact on our chances of success, is having boundaries. Our ability to set them and be cons...

What is Small Business Saturday?

Small Business Saturday (SBS) is a marketing initiative started by the credit card company American Express in 2010 to help support their customers running small loca...

I Know You Love Your Practice Logo But . . . 

Logos are funny things. Often one of the first things people do when they’re starting a new practice is decide they need a logo. They spend hours pouring...

Marketing is a huge subject, you can after all do master's degrees in marketing, it's enormous.

Where most healthcare practitioners make their first marketing mistake is assuming that advertising or ...

Too Many Patients – how to deal with the problem

Having too many patients may sound like a wonderful problem to have, but just ask those practices in that situation currently and I’m sure they ...

 Knowing how to save time is like the holy grail of life

Time is the one commodity we all treasure and it’s the one commodity that is ticking down for us all. So knowing how to save time is a wonder...

Most healthcare practices focus a majority of their marketing time and energy on attracting new patients. In this week's blog, guest blogger Ellie Macdona...

How to Create Your Patient Referral Network

Many healthcare practices rely heavily on other local healthcare professionals and associated businesses for new patient referrals. This is a great way to ...

Reconnecting with lapsed patients is a really important part of your marketing, but something I’ve found a huge number of healthcare practices just don’t do.

Your marketing activities generally fa...

It goes without saying, that to market your healthcare practice in the current climate, you need high-quality images.

You need them on your:

• Website
• Social media accounts
• Blog
• Business cards
...