I Know You Love Your Practice Logo But . . . 

Logos are funny things. Often one of the first things people do when they’re starting a new practice is decide they need a logo. They spend hours pouring...

Marketing is a huge subject, you can after all do master's degrees in marketing, it's enormous.

Where most healthcare practitioners make their first marketing mistake is assuming that advertising or ...

Too Many Patients – how to deal with the problem

Having too many patients may sound like a wonderful problem to have, but just ask those practices in that situation currently and I’m sure they ...

 Knowing how to save time is like the holy grail of life

Time is the one commodity we all treasure and it’s the one commodity that is ticking down for us all. So knowing how to save time is a wonder...

Most healthcare practices focus a majority of their marketing time and energy on attracting new patients. In this week's blog, guest blogger Ellie Macdona...

How to Create Your Patient Referral Network

Many healthcare practices rely heavily on other local healthcare professionals and associated businesses for new patient referrals. This is a great way to ...

Reconnecting with lapsed patients is a really important part of your marketing, but something I’ve found a huge number of healthcare practices just don’t do.

Your marketing activities generally fa...

It goes without saying, that to market your healthcare practice in the current climate, you need high-quality images.

You need them on your:

• Website
• Social media accounts
• Blog
• Business cards
...

Apparently I am a bit weird (according to my husband) because up until fairly recently I had never had a fish finger sandwich. We had apple and cheese, sprout and stuffing, and cheese and jam sandw...

How does your patient experience measure up?

Your patient experience, i.e. the quality experience patients have of engaging with your practice from the first moment they become aware of you to the ...