Firstly an apology - I would normally create a video and an audio to go with my blog posts but these will have to come retrospectively as I've had laryngitis for over a week and so have not been ab...

Practice Diversification - are you feeling the need?

Back in the day . . . .

When I was a kid growing up in rural Yorkshire, farmers were farmers.

• They had cows and sold milk or bee...

As a health practitioner, you want to attract the right patients to your practice.

That person who has pathologies you can effectively treat, who you enjoy spending time with, who values the service...

OK let’s cut to the chase - having other practices locally to you is almost inevitable!

But it isn’t necessarily a problem.

The problems only occur IF you’re finding it difficult to set yourself ...

 Are You Suffering from Practice Paralysis?

I see hundreds of small healthcare practices struggling with something I call Practice Paralysis. It’s stopping these practices and the people in them from...

 Jan 29th is World Leprosy Day
This is our leprosy connection and story

From Small Ideas

In 2018 during a return visit to Lalgadh Leprosy Hospital in southern Nepal, I and Lalita Labh who runs ...

Whether we are training our children, our pets or our team members, the one thing that will have the biggest impact on our chances of success, is having boundaries. Our ability to set them and be cons...

What is Small Business Saturday?

Small Business Saturday (SBS) is a marketing initiative started by the credit card company American Express in 2010 to help support their customers running small loca...

I Know You Love Your Practice Logo But . . . 

Logos are funny things. Often one of the first things people do when they’re starting a new practice is decide they need a logo. They spend hours pouring...

Marketing is a huge subject, you can after all do master's degrees in marketing, it's enormous.

Where most healthcare practitioners make their first marketing mistake is assuming that advertising or ...