We all know that technology and marketing are moving at one heck of a speed and keeping up is really hard, especially if it isn't your forte, passion, or area of expertise.

BUT we also know (hopefull...

Marketing strategies be like 😳 🤯

I totally get it, being the owner of a small healthcare practice is off the charts bonkers. You’re overwhelmed, confused, and to be honest a bit done with marketin...

You may well have heard about the new rules and regulations brought in by Google and Yahoo from the 1st of February 2024. It isn't a scheme to make our lives harder, but an attempt to better control t...

Patient Membership programmes - what are they?

You are probably familiar with a membership model in the form of Amazon Prime, Netflix, or Costco membership, but may not have considered it as an op...

Firstly an apology - I would normally create a video and an audio to go with my blog posts but these will have to come retrospectively as I've had laryngitis for over a week and so have not been ab...

Practice Diversification - are you feeling the need?

Back in the day . . . .

When I was a kid growing up in rural Yorkshire, farmers were farmers.

• They had cows and sold milk or bee...

As a health practitioner, you want to attract the right patients to your practice.

That person who has pathologies you can effectively treat, who you enjoy spending time with, who values the service...

OK let’s cut to the chase - having other practices locally to you is almost inevitable!

But it isn’t necessarily a problem.

The problems only occur IF you’re finding it difficult to set yourself ...

 Are You Suffering from Practice Paralysis?

I see hundreds of small healthcare practices struggling with something I call Practice Paralysis. It’s stopping these practices and the people in them from...

 Jan 29th is World Leprosy Day
This is our leprosy connection and story

From Small Ideas

In 2018 during a return visit to Lalgadh Leprosy Hospital in southern Nepal, I and Lalita Labh who runs ...