Healthcare is evolving - It’s no longer just about treatment

If your healthcare practice is currently a place people only visit when something’s gone wrong, it’s time to reflect and possibly have a r...

So many practices are getting it wrong on social media

Almost every healthcare practice is throwing time, effort, and money at social media. But how many of those practices strategically now why, or ...

Do you really know what your patients experience?

As a frequent traveler, I've experienced hospitality across the spectrum - from luxurious five-star hotels to basic youth hostels, from historic cast...

Personal brand Vs a practice brand

What is right for you?

Personal branding isn’t just for influencers or entrepreneurs; it’s becoming an essential part of the healthcare world too. Whether you'r...

Do you or don't you?

The question of whether to list prices on a healthcare practice website is a recurring topic of debate among health professionals and a question I get asked reasonably frequently...

As we prepare to wrap up 2024, I’ve been digging into what’s coming next for small, local healthcare practices in 2025. Last year, I made some predictions about the trends I thought we’d see develo...

Towards the end of December 2024, I put together a collection of my predictions for where I thought our industry would go in 2024.

Now, as we head toward the end of 2024 I want to reflect and see how...

Struggling with your Google Business Profile? Let’s fix that!

If you’re a healthcare practitioner running a practice, chances are you’ve stared at your Google Business Profile thinking, What on earth...

Controlling your private practice fueled burnout

My stand on this might be a bit controversial for some, but I want to explain in the hope that it can help anyone currently feeling the early signs of...

Stop overthinking your photos!

If I had a pound for every time a client said, "I don't have any good photographs for my website or social media," I’d be a very rich lady. The biggest misconception wh...