You're the one keeping you stuck in your practice

I know it hurts, but it's the truth.

Let me explain how - using a HUGE lightbulb moment straight from my walk to work.

Picture this:
I'm on my u...

The owners of a small healthcare practice find themselves in many different situations when it comes to their local market. Some are in a wide blue ocean with no "competitors" as far as the eye can se...

It sounds rediculous I know but in the fast-paced world of digital marketing, where the apparent whims of the different digital platforms dictate your marketing impact, one factor many practices do...

Have you become a sheep?!!

Let's talk about a little thing called freedom - the kind of freedom that can feel a bit elusive when you're running your practice. It's all too easy when it comes to de...

Negative online reviews are almost inevitable at some point in your private practice journey. Getting one can feel like a real body blow, but I believe that understanding what to do about negative onl...

We all know that technology and marketing are moving at one heck of a speed and keeping up is really hard, especially if it isn't your forte, passion, or area of expertise.

BUT we also know (hopefull...

Marketing strategies be like 😳 🤯

I totally get it, being the owner of a small healthcare practice is off the charts bonkers. You’re overwhelmed, confused, and to be honest a bit done with marketin...

You may well have heard about the new rules and regulations brought in by Google and Yahoo from the 1st of February 2024. It isn't a scheme to make our lives harder, but an attempt to better control t...

Patient Membership programmes - what are they?

You are probably familiar with a membership model in the form of Amazon Prime, Netflix, or Costco membership, but may not have considered it as an op...

Firstly an apology - I would normally create a video and an audio to go with my blog posts but these will have to come retrospectively as I've had laryngitis for over a week and so have not been ab...