Do you or don't you?

The question of whether to list prices on a healthcare practice website is a recurring topic of debate among health professionals and a question I get asked reasonably frequently...

As we prepare to wrap up 2024, I’ve been digging into what’s coming next for small, local healthcare practices in 2025. Last year, I made some predictions about the trends I thought we’d see develo...

Towards the end of December 2024, I put together a collection of my predictions for where I thought our industry would go in 2024.

Now, as we head toward the end of 2024 I want to reflect and see how...

Struggling with your Google Business Profile? Let’s fix that!

If you’re a healthcare practitioner running a practice, chances are you’ve stared at your Google Business Profile thinking, What on earth...

Controlling your private practice fueled burnout

My stand on this might be a bit controversial for some, but I want to explain in the hope that it can help anyone currently feeling the early signs of...

Stop overthinking your photos!

If I had a pound for every time a client said, "I don't have any good photographs for my website or social media," I’d be a very rich lady. The biggest misconception wh...

Spoiler alert -

HELL YES

Sorry if that was not what you wanted to hear.
So if that's all you came to learn you can go and get on with your day.

But if you want to understand a bit more about why you...

You're the one keeping you stuck in your practice

I know it hurts, but it's the truth.

Let me explain how - using a HUGE lightbulb moment straight from my walk to work.

Picture this:
I'm on my u...

The owners of a small healthcare practice find themselves in many different situations when it comes to their local market. Some are in a wide blue ocean with no "competitors" as far as the eye can se...

It sounds rediculous I know but in the fast-paced world of digital marketing, where the apparent whims of the different digital platforms dictate your marketing impact, one factor many practices do...