Controlling your private practice fueled burnout

My stand on this might be a bit controversial for some, but I want to explain in the hope that it can help anyone currently feeling the early signs of...

Stop overthinking your photos!

If I had a pound for every time a client said, "I don't have any good photographs for my website or social media," I’d be a very rich lady. The biggest misconception wh...

Spoiler alert -

HELL YES

Sorry if that was not what you wanted to hear.
So if that's all you came to learn you can go and get on with your day.

But if you want to understand a bit more about why you...

You're the one keeping you stuck in your practice

I know it hurts, but it's the truth.

Let me explain how - using a HUGE lightbulb moment straight from my walk to work.

Picture this:
I'm on my u...

The owners of a small healthcare practice find themselves in many different situations when it comes to their local market. Some are in a wide blue ocean with no "competitors" as far as the eye can se...

It sounds rediculous I know but in the fast-paced world of digital marketing, where the apparent whims of the different digital platforms dictate your marketing impact, one factor many practices do...

Have you become a sheep?!!

Let's talk about a little thing called freedom - the kind of freedom that can feel a bit elusive when you're running your practice. It's all too easy when it comes to de...

Negative online reviews are almost inevitable at some point in your private practice journey. Getting one can feel like a real body blow, but I believe that understanding what to do about negative onl...

We all know that technology and marketing are moving at one heck of a speed and keeping up is really hard, especially if it isn't your forte, passion, or area of expertise.

BUT we also know (hopefull...

Marketing strategies be like 😳 🤯

I totally get it, being the owner of a small healthcare practice is off the charts bonkers. You’re overwhelmed, confused, and to be honest a bit done with marketin...